With the reopening of theaters, studios continue to experiment with new movie release strategies. The animated film Boss Baby 2 (Boss Baby 2 or Boss Baby: Family Business) will be released on July 2, more than two months before its initially scheduled date, September 17. This date change has been announced for the US and we are waiting to see what happens in us.
Boss Baby 2 is NBCUniversal’s first foray into a The Boss Baby: Family Business movie and streaming launch, a model WarnerMedia and Disney have employed during the pandemic. The streaming platform chosen by the company is Peacock, not available in Spain.
Warner Bros. has continued with its decision to premiere its list of films released in 2021 simultaneously on HBO Max for a month exclusively. The strategy began with Wonder Woman 1984 in December and will continue with upcoming blockbusters such as Dune and Suicide Squad.
Meanwhile, Disney will release Black Widow and Cruella in theaters and through the Disney Plus service as part of the Premier Access program. The studio also plans to make Pixar’s next film Luca available to Disney Plus subscribers at no additional cost.
In the early stages of the pandemic, last April, theater owners threatened to initiate a boycott of Universal. A deal was reached whereby Universal would premiere its movies on streaming services 17 days after their theatrical debut.
We remind you that this change is intended for US cinemas and the Peacock platform. We will be very aware of what happens in Spain and which streaming platform the film could reach.